ListenerThink: Oldies/Classic Hits P1s 'Relax,' But Not Too Excited
October 14, 2013 at 9:00 AM (PT)
MARK KASSOF's ListenerThink P1 analysis takes a look at followers of Oldies/Classic Hits.
His research shows that most Oldies/Classic Hits P1s tune in primarily to get in a better mood and relax. They (along with Urban P1s) are the top nostalgia listeners.
With that in mind, KASSOF says, those "Bring Back Memories" are higher for Oldies/Classic Hits P1s.
TOTAL O/CLH P1’s
VERY IMPORTANT 28% 38%
SOMEWHAT IMPORTANT 34% 37%
SLIGHTLY IMPORTANT 21% 18%
NOT AT ALL IMPORTANT 14% 5%
Don’t know 2% 2%
Another difference for the main Oldies/Classic Hits listeners is their excitement level, or lack thereof.
GET YOU EXCITED TOTAL O/CLH P1’s
VERY IMPORTANT 25% 18%
SOMEWHAT IMPORTANT 36% 30%
SLIGHTLY IMPORTANT 21% 24%
NOT AT ALL IMPORTANT 16% 24%
Don’t know 2% 4%
KASSOF adds,"Oldies/Classic Hits P1s are less motivated than most when it comes to listening 'to hear things that get you thinking' or 'to hear what other people are talking or thinking about.'
On TUESDAY, KASSOF examines Christian radio.