Nielsen Audio To Measure 'Streaming Program Loops' If Exactly As Originally Broadcast
October 16, 2013 at 4:50 AM (PT)
In its presurvey bulletin for the NOVEMBER 2013 PPM survey, NIELSEN AUDIO has made one change to its methodology, defining how it will measure streams produced by stations that play a continuous look of a single program, such as a continuous repeat of the morning show.
A "Streaming Program Loop" will be measured in the PPM figures if it "replays all of the program’s content and commercials – exactly as broadcast on-air." The numbers will be included in the primary station's audience estimates.