Sun Broadcast To Offer Spanish-Language AccuWeather Reports
October 17, 2013 at 6:29 AM (PT)
SUN BROADCAST GROUP has entered into a sales and syndication agreement with ACCUWEATHER that will offer branded weather reporting services to Spanish language stations. SUN's Spanish language division, SUN LATINO, will handle ad sales. Stations will receive local updates voiced by ACCUWEATHER reporters 7 days a week, as well as breaking weather reports as conditions warrant.
SUN BROADCAST GROUP CEO JASON BAILEY said, "When we formed SUN LATINO we aimed to become the #1 network for information. With ACCUWEATHER EN ESPANOL joining our lineup of FOX DEPORTES and CNN EN ESPANOL, we've clearly accomplished that goal. Stations and advertisers alike now have just one network to call that provides the trusted brands that inform their audience."
ACCUWEATHER COO EVAN MYERS added, "This milestone marks a new chapter in the growth of our business as the leading provider of weather forecasts to the Spanish language radio community. We have a commitment to superior accuracy and delivering high-quality weather forecasts that customers depend on daily."