Kevin Garrity Replaces Lisa Sirotka-Sonnenklar At McGavren Guild
October 22, 2013 at 4:03 AM (PT)
MCGAVREN GUILD MEDIA Pres./CEO LISA SIROTKA-SONNENKLAR exits, replaced by the Board of Directors by KEVIN GARRITY. That move was made yesterday by owners GENESIS MEDIA HOLDINGS Chairman SHAUN NEWMAN, who said, "This move was necessary in order to better serve clients, drive innovations and new initiatives while focusing on improving client revenues. The change forms part of GENESIS MEDIA HOLDINGS' growth plan."
GARRITY joined GENESIS MEDIA HOLDINGS in JULY, after a run as CUMULUS MEDIA Regional National Sales Manager, Northeast.
NEWMAN added, "KEVIN has a long track record in generating revenues for client stations and we believe he is the ideal person to lead MCGAVREN GUILD to its next level of growth. His familiarity with the firm and vast network of contacts will make this a seamless transition and enable MCGAVREN GUILD to continue to grow without skipping a beat."
GARRITY said, "I look forward to growing MCGAVREN GUILD by working closely with agencies and our client stations to develop marketing solutions that benefit advertisers and enhance revenue for our clients. MCGAVREN GUILD has a great history, a terrific team and an unlimited future."