AdLarge Media Inks National Advertising Pact With Envision Radio Networks
October 22, 2013 at 10:19 AM (PT)
ADLARGE MEDIA has signed an agreement for national advertising representation with ENVISION RADIO NETWORKS. The deal moves inventory already measured in NIELSEN AUDIO's RADAR service to ADLARGE MEDIA's RETURN ON INVESTMENT (ROI) NETWORK.
Just last month, ADLARGE MEDIA's ROI NETWORK debuted in RADAR, making it one of the largest advertising networks within the ratings service.
ENVISION has been associated with RADAR for more than 10 years with significant major-market coverage, including the Rop-25 measured markets.
ADLARGE Co-Founder/CEO GARY SCHONFELD said, "Our arrangement with ENVISION RADIO NETWORKS brings top-performing stations and large market coverage to our portfolio.
"ENVISION RADIO NETWORKS has a well-deserved reputation for delivering increased value to their radio affiliate partners," ADLARGE Co-Founder/Pres. CATHY CSUKAS added. "That commitment to excellence has contributed to their broad coverage and reach into top markets."
"GARY and CATHY and their team at ADLARGE will increase our presence in the national advertising arena," ENVISION RADIO NETWORKS Pres./CEO DANNO WOLKOFF said. "They are very familiar with our programming, services, and online audio products, and can help national advertisers understand the scope of our network's reach and frequency, and the amount of impressions we can deliver on a daily basis."