Multi-Level Launch For Katy Perry's 'Prism'
October 23, 2013 at 7:57 AM (PT)
There are album launches and then there's KATY PERRY's album launch extravaganza for PRISM.
The fun started as the album hit the streets, beginning with a takeover TUESDAY (10/22) of CLEAR CHANNEL RADIO. In a first-of-its-kind promotion, PERRY acted as guest DJ, playing her favorite music and tracks from her new album. Dubbed KATY PERRY RADIO, it was heard all day long on stations coast to coast and also on iHEARTRADIO.com. The day was capped by an album release (and cocktail) party at the brand new, state-of-the-art iHEARTRADIO THEATRE in BURBANK.
The event was broadcast live on 175 CCM+E stations and also streamed on YAHOO SCREEN. Here, PERRY entertained the audience with live performances of the #1 smash "ROAR," the new single, "UNCONDITIONALLY," plus other tracks from the album. In between, she and host MARIO LOPEZ sat center stage for a casual Q&A, discussing the making of the album and stories behind the music. Those who missed the program have a second chance to see it when CW broadcasts the event this FRIDAY (10/25) at 9p (ET).
But the fun won't stop there. TONIGHT (10/23), the HOLLYWOOD BOWL hosts WE CAN SURVIVE, an event sponsored by CBS RADIO and CITI, starring KATY PERRY with guests ELLIE GOULDING, SARA BAREILLES, TEGAN & SARA, KACEY MUSGRAVES and BONNIE MCKEE in a night of music benefiting YOUNG SURVIVAL COALITION, a breast cancer non-profit organization.
There’s still more to come on FRIDAY (10/25), when PERRY will perform a special concert for winners of the ROAR WITH KATY PERRY lip-dub contest, which was sponsored by GOOD MORNING AMERICA. Of all the high schools around the country who submitted entries, LAKEWOOD HIGH in LAKEWOOD, CO took the honors with their school-spirited clip. The night is going to be even more special for the singer, as it's also her 29th birthday!
Nope ... still not done. People who prefer to have something special and tangible can pick up a limited-edition deluxe version of the album that includes extra tracks and comes with special "prismatic" CD artwork. Or they can opt for the PRISM ZINEPAK, available exclusively at WALMART. This package features the deluxe album, a 64-page magazine, embroidered patch, nail decals, temporary tattoos and a sample of her KILLER QUEEN fragrance. Remember the cotton candy-scented TEENAGE DREAM packaging? This time around, the unique twist in each of these special packages is a sheet of seed paper -- perfect for planting.