WEDR Adds LDR To The Programming Mix
October 29, 2013 at 8:47 AM (PT)
With the use of LISTENER DRIVEN RADIO (LDR) INTERACTIVE, COX MEDIA GROUP Hip-Hop WEDR (99 JAMZ)/MIAMI is making its audience the music director.
CMG MIAMI VP/GM ROB BABIN said, "The 99 JAMZ 'audience take-over' allows 99 JAMZ listeners to have their say in what we play, and at the same time creates a live, local music experience shared by Hip Hop fans across SOUTH FLORIDA -- and only on 99 JAMZ."
JAMZ listeners now can control the Hip-Hop that plays during various dayparts through the week via the station's website and the 99 JAMZ mobile app.
"99 JAMZ has answered the call of our avid listeners and has given SOUTH FLORIDA control and a louder voice," added WEDR PD DERRICK BAKER. "We have taken listener research and feedback and made it immediate!"