Alternative Buffalo 107.7 FM Names Nik Rivers PD/Brand Manager
November 1, 2013 at 9:02 AM (PT)
ENTERCOM Alternative WLKK (ALTERNATIVE BUFFALO 107.7 FM) has hired NIK RIVERS as PD/Brand Manager. RIVERS exits the PD post at STEPHENS MEDIA Alternative WZNE (THE ZONE @ 94.1) and Adult Hits WFKL (FICKLE 93.3)/ROCHESTER, NY on NOVEMBER 15th and will head west down I-90 to shuffle off to BUFFALO. His first day at ALTERNATIVE BUFFALO will be MONDAY, NOVEMBER 18th.
VP/GM GREG RIED said, “Throughout our entire search from colleagues, to industry executives, and throughout the music industry, NIK’s name kept popping up as a guy who is respected by all for his knowledge and passion for Alternative music and his ability to go the extra mile in connecting with fans. The New Alternative Buffalo 107.7 FM is going to be a special station and Nik is the special leader we were looking for.”
RIVERS told ALL ACCESS, "I'm very excited to be heading west to BUFFALO, to head up the All New ALTERNATIVE BUFFALO 107.7! ENTERCOM has a rich tradition in the Alternative format, and I am looking forward to getting started and joining the rest of their amazing team and delivering to BUFFALO The radio station and music that it has been asking for.
"It is bittersweet to be leaving WZNE after five plus years. The staff at STEPHENS MEDIA GROUP, and the people of ROCHESTER have made me feel like I found myself a true home, but the team that I am leaving behind will carry on the great brand that THE ZONE has become. A special thanks to my GM MIKE NINNIE, and my National Director Of Programming BOB THORNTON. Two true professionals, and the ideal of what a PD could ask for in a boss."