WOR Adds Michael Kassan Ad Industry Commentaries
November 5, 2013 at 8:01 AM (PT)
CLEAR CHANNEL Special Advisor to the Chairman MICHAEL KASSAN will host a new daily feature on Talk WOR-A/NEW YORK, "MEDIALINKED INSIDE ADVERTISING AND MEDIA
WITH MICHAEL KASSAN." The segments, beginning TODAY (11/5), focus on the advertising and media industries.
CCM+E NEW YORK Market PreS. JOE PUGLIESE said that KASSAN "is an internationally recognized media specialist and his expert opinion will provide WOR listeners inside analysis of the media and advertising industry. His passion and enthusiasm for the industry will resonate well with WOR listeners and provide an avenue for partners and advertisers to engage in the conversation."
KASSAN, Founder and Chairman of MEDIALINK, said, "I look forward to bringing the millions of WOR listeners throughout NEW YORK - and the nation via iHEARTRADIO - key insights from media industry luminaries and thought leaders on a daily basis. Being able to share their success stories and best practices on topics including marketing strategies, brand development, advertising and more is something that every listener, entrepreneur, executive and business owner will benefit from."