WestwoodOne Debuts Creative Services Divison
November 7, 2013 at 12:25 PM (PT)
WESTWOODONE has launched launch of WESTWOODONE STUDIO, a full-service Creative Services division. WESTWOODONE STUDIO is powered in part by TM STUDIOS, which has produced engaging audio content for advertisers and radio stations for more than 40 years.
WESTWOODONE STUDIO will provide multi-platform marketing solutions including on-air, digital and experiential components. The studio is currently preparing to work with marketers to produce audio ads for WESTWOODONE’s broadcast of SUPER BOWL XLVIII.
“Audio plays a vital role in the new media landscape and WESTWOODONE is uniquely positioned to help marketers integrate creative, multiplatform audio advertising into the mix,” WESTWOODONE CEO PAUL CAINE said. “Marketers need a reliable partner who understands how, where and when today’s mobile consumers are interacting with audio and the ability to develop audio content that can stand out from the competition. Be it mobile, terrestrial or digital consumption, the team at WESTWOODONE STUDIO has the talent and expertise to create the most compelling and effective advertising to give our marketers the most exposure.”