Vanessa Adamo Joins Clear Channel Entertainment Enterprises As SVP/Brand Partnerships
November 12, 2013 at 6:34 AM (PT)
CLEAR CHANNEL has tapped television and media industry veteran VANESSA ADAMO as SVP/Brand Partnerships for the CLEAR CHANNEL ENTERTAINMENT ENTERPRISES division, reporting to its Pres. JOHN SYKES. The CLEAR CHANNEL ENTERTAINMENT ENTERPRISES division drives the company's brands further into the entertainment and media space, leveraging CLEAR CHANNEL's 840 radio stations, web and outdoor properties and the iHEARTRADIO platform to create partnerships and large-scale live, on-air and televised events that support artists' projects.
"VANESSA's expertise in both television production and advertising makes her an ideal executive to create and develop branded content for all our platforms at CLEAR CHANNEL," said SYKES. "She will be integral to leading our partnership efforts as CLEAR CHANNEL ENTERTAINMENT ENTERPRISES rapidly creates more content."
"A close friend and mentor once told me that experiences matter and those experiences build brands. At CLEAR CHANNEL we have an incredible opportunity to build those experiences, to weave in skilled content storytelling, and in turn elevate our partner's brand products in meaningful ways," said ADAMO. "I look forward to working with the incredible slate of events and partnerships across the entire company -- our potential is endless."