This Week's Merge: Be Careful What You â€˜Hashtagâ€™ For
November 20, 2013 at 4:13 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "As brands try to capitalize on the social space, perhaps the first step is to understand the essence of who you are and what you mean to consumers.
"Just because we can now push our brand on TWITTER for a Q & A or use other social platforms to be seen doesn't mean it's necessarily a good idea.
"You have to know where you're accepted socially. Just ask J.P. MORGAN."
MERGE is committed to assisting radio in the digital and social space.