Greater Media Launches Google Ads
July 27, 2006 at 6:03 PM (PT)
GOOGLE's dMARC radio advertising system has made its debut in the DETROIT market, as the result of a non-exclusive agreement signed with GREATER MEDIA. The dMARC system automates the process of buying, placing and tracking ads... tasks that are normally handled over the phone by agency buyers. With the launch of this new service, GOOGLE is banking on capitalizing on increased efficiency to lower advertising prices while bringing stations more revenue.GREATER MEDIA PHILADELPHIA's JOHN FULLAM told CNET that the system "gives advertisers enormous capabilities at the touch of a finger, capabilities that have never existed before for advertisers. Creating a whole new advertising base and delivering more measurable results is extremely encouraging for advertisers and radio."
GOOGLE Chief Executive ERIC SCHMIDT plans to have the system ready for other stations within three months. "We are in the process of introducing AdSense for radio, which is essentially the integration of the dMARC console and management tools into our advertising system. There are a number of very interesting deals being negotiated," said SCHMIDT.
GOOGLE purchased dMARC BROADCASTING in JANUARY for $102 million.