Research Director, Inc: 'Technology Changes Everything'
November 21, 2013 at 7:00 AM (PT)
RESEARCH DIRECTOR, INC takes a look at the changing of the guard for AMERICA's top brands, and wants radio to pay attention. On their blog, they write, "The top brand for the last 12 years was a sugary drink that costs pennies to consume. This low-priced consumer product was dethroned by two consumer technology organizations whose users needed either the financial resources or the knowledge (literacy) to consume it. Technology that didn’t even exist a few years ago has already spanned the globe.
"So what does this mean to us radio guys?
"On a broad scale, it is a sign of the times. Technology is changing how we do everything, especially how we run our operations.
"More important is the fact that no one can dispute the importance of brand value in our economy. It is even more important in radio since there is no cost for a user to consume, or switch, their radio station."