This Week's Merge: Maybe This Is Why Katy Perry Has More Followers Than Anyone
December 4, 2013 at 4:00 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, “The number of followers socially does not equate to brand impact nor does it measure the depth of motivated fan relationships."
Even TWITTER co-founder EVAN WILLIAMS recently noted, "A simple measure of followers doesn't capture your distribution. The thing more interesting than followers is how many people saw your tweet and [reacted to] it."
LEWIS added, "But with that, there's still something to pay attention to when KATY PERRY -- the celebrity with the largest social following -- talks about the millions that glom onto her socially."
MERGE is written to assist the radio industry in the digital and social space.