Edison Research, Triton Digital Partner For Infinite Dial 2014 Study
December 4, 2013 at 4:00 AM (PT)
EDISON RESEARCH’s long-running study of consumer media usage, "The Infinite Dial," will have a new partner when it returns in MARCH 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with TRITON DIGITAL.
Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of audio. The Infinite Dial has long been one of the most widely-cited studies on digital media usage. The historical trending data that has made The Infinite Dial a resource to so many industries will continue to be part of the 2014 survey, as well as new data related to the latest developments in mobilE consumption and a first look at iTUNES RADIO. The study will also continue its coverage of podcasting, social media, and other consumer behaviors related to audio and video consumption. Previous Infinite Dial studies, produced in partnership with ARBITRON, will continue to be available to the public at no charge.
“We’re hard at work making the 2014 version of ‘The EDISON/TRITON Infinite Dial’ the best ever,” said EDISON RESEARCH Pres. LARRY ROSIN. “EDISON has always sought to provide thought leadership and TRITON DIGITAL is the recognized leader in digital audio measurement with its MRC-accredited Webcast Metrics platform. Our two companies have come together to continue the tradition of The Infinite Dial and the tracking of consumer media trends in the digital economy."
“We have always admired EDISON's work on behalf of the industry,” says TRITON COO MIKE AGOVINO. “The decision to partner with EDISON on The Infinite Dial was an easy one. The media world has converged and this partnership insures that the Infinite Dial study will continue to be a great resource to track the evolution of audio, video and other sources of entertainment and information".
As in previous years, The Infinite Dial will be made available in both a free online webinar and as a downloadable report complete with well over a decade’s worth of trended data on media usage. The exact date of the study’s premiere will be announced in early 2014.