KEXX, KMVA Merge To Launch 'Trending Radio'
December 27, 2013 at 9:11 AM (PT)
RIVIERA BROADCASTING Hot AC KEXX (MY103.9) and TRUMPER COMMUNICATIONS Hot AC KMVA (HOT 97.5)/PHOENIX are joining forces to simulcast HOT 97.5/103.9 TRENDING RADIO, which will ring in the NEW YEAR at midnight on DECEMBER 31st.The merger creates "the Valley’s largest Hot AC station" that will be heard from FLAGSTAFF half way to TUCSON and the Mexican border.
“We’re excited to merge these two terrific brands,” RIVIERA COO JOSE RODILES said. “This newly-created mega station will not only benefit the PHOENIX radio audience but will also bring tremendous value to the advertising community. With a focus on ‘live and local’, HOT 97.5/103.9 TRENDING RADIO will engage listeners with the hottest music and trends not only from around the country but also right here in the Valley.”
“I am beyond excited by this merger,” TRUMPER COMMUNICATIONS Pres./CEO JEFF TRUMPER said. “By combining resources, we are able to extend the reach of the HOT radio brand and give our audience more of what it wants. We’ll be serving the hottest trends in music along with hip and engaging lifestyle events that will appeal to music fans, foodies, fashionistas, and families. We are confident our listening audience will be energized by this change and will feel an even stronger connection to this newly-combined station.”