KKRW Flips To '93.7 The Beat'
December 31, 2013 at 10:14 AM (PT)
CLEAR CHANNEL MEDIA + ENTERTAINMENT Classic Rock KKRW/HOUSTON has just flipped to "93.7 The Beat, H-Town’s REAL Hip-Hop and R&B," effective immediately. Its playlist will feature music from artists such as KANYE WEST, DRAKE, CHRIS BROWN, J.COLE, JAY-Z, RIHANNA, BEYONCE and more. Its website promises "5,000 joints" commercial-free.
"93.7 THE BEAT is ready to write a new chapter in HOUSTON radio history," CCM+E/HOUSTON Pres./Market Manager EDDIE MARTINY said. "We’re defining what real hip-hop and R&B is. Many of the biggest stars in this format live in HOUSTON, so to move the station in this direction was a natural choice. In addition, THE BEAT format will perfectly complement the five other radio stations in our cluster by making us more attractive and diverse to our advertising community."
You can check out the station's FACEBOOK page here.