Reed Bunzel, Darry Davis Join Advantage Systems
January 9, 2014 at 5:59 AM (PT)
REED BUNZEL, former VP/Communications and Marketing for the RADIO ADVERTISING BUREAU, has joined ADVANTAGE SYSTEMS INC. as a Revenue Development Manager. “What I find interesting,” said BUNZEL “is that RAB's just-released data shows that radio's digital revenue was up 3% in the previous quarter and 7% in the first half, but I saw another study today predicting 16% growth in digital advertising next year. That tells me that radio is severely underperforming in the digital era. It needs to be smart and catch up.”
ADVANTAGE SYSTEMS also adds A. DARRYL DAVIS as Revenue Development Manager. “DARRYL has a history of doing programs similar to our Advantage Plan program that included schedules and digital products for television so he was a perfect fit as a new Revenue Development Manager for us,” said VP/Sales FRANK KULBERTIS.