Entravision Bolsters Luminar Staff
January 16, 2014 at 11:30 AM (PT)
ENTRAVISION COMMUNICATIONS' "big data" analytics and modeling provider, the LUMINAR division, has added two new senior management positions. ESTEBAN RIBERO has been appointed to VP/LUMINAR ANALYTICS, and RAFAEL HERNANDEZ has been appointed VP/Client Solutions, LUMINAR AUDIENCE PLATFORM.
Most recently VP/Strategy Director at LEO BURNETT/LAPIZ, RIBERO will assist LUMINAR in uncovering in-depth Hispanic consumer insights and translate them into powerful creative strategies. HERNANDEZ, previously VP/Head of Multicultural Initiatives at DILIGANT, will lead the development of programmatic strategies to achieve business and revenue goals for clients.
"We are thrilled to welcome such talented leaders and experts to LUMINAR," LUMINAR Pres. FRANKLIN RIOS said. "Since our launch a year a half ago we have been empowering brands with the knowledge to transform the way they target the U.S. Latino consumer and in turn drive their bottom line performance. The addition of ESTEBAN and RAFAEL will further strengthen our ability to provide our clients with unique analytical insights into the diverse Latino marketplace and position us to drive further growth and innovation in our business."