Worldwide Radio Summit 2014 Exclusive TechSurvey10 Sneak Peek: The Decline Of Clock Radios
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January 20, 2014 at 4:00 AM (PT)
JACOBS MEDIA's TECHSURVEY10 -- which will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2014 -- has been in the field for only a week, and a massive early response has already unearthed some startling trends.
More than 10,000 completed surveys have been compiled from over 60 stations, with the biggest eye-opener being how radio listeners wake up in the morning.
According to the early returns, only about half of the respondents say they now use a clock radio to wake up -- and some of those don't wake up to a radio station. Of those who say they don't use a clock radio, their alarm clock of choice is a mobile phone or "some other way."
"This speaks to why we do these surveys," JACOBS MEDIA Pres. FRED JACOBS said. "The assumption that most core radio listeners have a clock radio is faulty. Like so many things in radio, assuming these people will simply set their station without reminders or encouragement is questionable, too. And it also reinforces the importance of having presence on mobile phones."
As more data is processed, demographic and format breakouts will be ascertained, with some of it being revealed during JACOBS MEDIA'S TECHSURVEY10 presentation at the 4th annual WORLDWIDE RADIO SUMMIT at 12n on THURSDAY, APRIL 3rd at the HOLLYWOOD ROOSEVELT HOTEL.
More exclusive TECHSURVEY 10 Sneak Peaks will be posted in NET NEWS in the coming weeks, leading up to the presentation, so stay tuned!
To register for the 4th annual WORLDWIDE RADIO SUMMIT, which provides admittance to the TECHSURVEY10 presentation, click here.