Media Monitors Gets Extended MRC Accreditation
January 22, 2014 at 11:42 AM (PT)
MEDIA MONITORS has earned continued MRC accreditation for its radio spot data service. The MRC has nearly 150 member companies, representing TV and radio broadcasting, cable, print, Internet and advertising agency organizations, as well as advertisers and trade associations.
"MRC accreditation represents the highest recognition level an organization can receive on the quality of their data," MEDIA MONITORS Pres./CEO PHILIPPE GENERALI commented, We have maintained accreditation since first receiving it from the MRC in 2008, and I applaud everyone at MEDIA MONITORS who ensures the quality of our data and our success.”
"The MRC congratulates MEDIA MONITORS on successfully continuing its accreditation for its local radio spot service," MRC CEO/Exec. Dir. GEORGE W. IVIE said. "MEDIA MONITORS continues to demonstrate that the service complies with the MRC's Standards, a recognized benchmark of quality and full disclosure, and their innovative monitoring process continues to impress our audit committees."