Big Machine To Participate In 'Rolex 24 At Daytona' Race
January 22, 2014 at 2:09 PM (PT)
BIG MACHINE LABEL GROUP (BMLG) has partnered with CHIP GANASSI RACING WITH FELIX SABATES (CGRFS), to have the BIG MACHINE logo displayed on two cars during the "ROLEX 24 AT DAYTONA" race on SATURDAY, JANUARY 25th and SUNDAY, JANUARY 26th. BMLG’s logo will be on the No.1 and No.2 FORD ECOBOOST RILEYs.
"The BIG MACHINE LABEL GROUP continues to find great value in connecting Country music fans with race fans during key events like the ‘ROLEX 24 AT DAYTONA’," said BMLG Pres./CEO SCOTT BORCHETTA. "Both groups of fans are extremely loyal and passionate toward the drivers and the artists and we are proud to partner with CHIP and his teams to become the intersection of Country music and sports car racing."