Bud Light Platinum Launching EDM-Themed Campaign With Zedd
January 22, 2014 at 3:30 PM (PT)
BUD LIGHT PLATINUM is bringing EDM to Main Street with its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content, BREWBOUND.COM reports. he campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with GRAMMY-nominated DJ/producer/songwriter ZEDD.
“Every night has that ‘turn up moment,’ as does every song,” said ZEDD. “BUD LIGHT PLATINUM has worked with a range of renowned musical talent and I’m excited to pioneer the brand’s return to EDM.”