Nielsen: Interest In 'The Connected Car' Growing Significantly
January 23, 2014 at 10:45 AM (PT)
A just-released NIELSEN report found that about one in five drivers aware of connected cars is already driving one of them -- and that number is expected to increase as car manufacturers continue to introduce the new tech into more and more models. The bottom line: Today’s car buyers are becoming just as interested in gigabytes and touchscreens as they are in horsepower and transmissions.
Key findings from NIELSEN's Connected Life report included:
* 63% of connected car drivers said they looked for built-in features during the car-buying process.
* Nine out of 10 connected car owners say they drive every day, and the majority (52%) spends more than an hour in their vehicles daily.
* Features connected car buyers said were important included Internet-enabled navigation (79%), safety alerts (76%), vehicle diagnostics (74%), and entertainment connectivity (80%).
* Among those who don’t yet own a connected car but have a high-interest level, 46% said they intend to buy a new car within the next two years.
Full findings about connected cars, including an infographic showing which features connected car buyers looked for in their purchase decision, is available on NIELSEN's blog.