Westwood One Expands Grammy Coverage, Recording Academy Deal
January 23, 2014 at 3:23 PM (PT)
THE RECORDING ACADEMY and WESTWOODONE have expanded their partnership for three more years and will kick off the extension with exclusive backstage audio coverage from the WESTWOODONE BACKSTAGE at the GRAMMYs radio row for two days leading up to the Awards ceremony, which will be held on SUNDAY, JANUARY 26th in LOS ANGELES.
"Our ongoing partnership with WESTWOODONE further underscores THE RECORDING ACADEMY's overall commitment to delivering compelling, engaging content to music fans everywhere," THE RECORDING ACADEMY CMO EVAN GREEN said. "Together, by offering exclusive access to some of today's most relevant artists, we seek to enhance excitement and anticipation for Music's Biggest Night."
"WESTWOODONE is proud to extend our partnership with The GRAMMY AWARDS this year,” WESTWOODONE COO CHARLES STEINHAUER said. “THE GRAMMYS are the pinnacle celebration of the power of sound through the artists and music that transcends all audiences and mediums. It’s an iconic brand and opportunity for marketers to extend their reach to an audience with tremendous influence and buying power.”