This Week's Merge: As Much As You May Personally Loathe 'Live Tweeting' -- The Benefits For Radio Outweigh Ignoring It
January 28, 2014 at 4:56 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "As the social space continually changes, brands have to be energetic and lively in order to keep up.
"But it's about knowing what exactly to keep up with. Learning how to track online sentiment and being fluid in order to adjust to what people are talking about, what's trending, and what kind of content you should be sharing is a start.
"Is your brand doing this?"
MERGE is written to assist the radio and record industry in the digital and social space.