WSYW-A Flips To Spanish-Christian As 'Pescador Radio'
January 28, 2014 at 5:28 AM (PT)
CONTINENTAL BROADCAST GROUP WSYW (LA QUE BUENA)/INDIANAPOLIS is flipping to "a family friendly Christian-based music format" as "Pescador Radio."
GM BART JOHNSON said, "the addition of PESCADOR RADIO on WSYW allows us to expand our on-air content, to better serve a wider variety of the Spanish-speaking residents of central INDIANA. We now have three very different radio formats, targeting three separate Hispanic audiences. Our listeners now have more options to choose from for their listening pleasure, and advertisers now have three distinct radio stations to help better target narrower demographics among Hispanic consumers. We are very pleased to offer this new format to the city of INDIANAPOLIS!"