CRN International Adds Events Division
January 28, 2014 at 12:19 PM (PT)
CRN INTERNATIONAL has added a new Events Division to handle live event functions it manages as part of client campaigns. CRN Dir./Retail Strategies and Activation KELLY TRAVERS will head the new division.
Pres./Founder BARRY BERMAN said, “Live events are used when they help solve a client objective, and they have to be well-executed in every detail if they hope to deliver the expected business outcome. Establishment of this new operating unit will allow our clients to sleep at night knowing all logistics are being addressed thoroughly.”