Unwired Cable TV Sales Network ATN Expands To Radio, Names Brett Charest VP
January 29, 2014 at 4:15 AM (PT)
Unwired cable TV sales network AMERICAN TARGET NETWORK has named BARRINGTON MEDIA GROUP Media Buying Director and former CLEAR CHANNEL marketing and promotion exec BRETT CHAREST as VP/Radio Networks. The addition is part of ATN's plan to expand beyond its present mandate to offer inventory on cable TV networks nationwide. CHAREST will operate out of the company's WEST COAST office.
ATN VP/Ad Sales KEVIN HAYES said, “With BRETT’s strong experience in packaging results-oriented radio campaigns with major market radio stations and national ad agencies, he is the ideal executive to lead AMERICAN TARGET NETWORK’s radio expansion. He has established himself as one of the foremost experts on the direct marketing side of radio, and we know that his relationships, strategic planning and astute buying expertise will open the doors we need to create a new level of leadership in this arena.”
CHAREST said, “KEVIN and his team have done a fantastic job establishing AMERICAN TARGET NETWORK as the leading unwired cable platform for direct marketing and brand advertisers that seek lower CPM’s and expanded reach and frequency. Growing the radio offerings will give our clients a new, complementary direct marketing channel that will allow them to extend their reach while generating a scalable and outstanding ROI.
“Radio is a proven media in the direct marketing and branding world. Its flexibility on a local, regional, and national level is a perfect enhancement to ATN's unwired TV network. I am extremely excited to join the AMERICAN TARGET NETWORK team and look forward to leading them in this initiative.”
Reach CHAREST at (818) 577-1541 or e-mail firstname.lastname@example.org.