Jelli Launches First Programmatic Ad Platform For Radio Stations, Networks And Advertisers
January 30, 2014 at 4:00 AM (PT)
JELLI has formally launched its programmatic advertising platform for the broadcast advertising industry called RADIOSPOT that streamlines the buying and running of radio ads.
Broadcast advertising is now a $16 billion market in the U.S. and worth $40 billion globally, according to PRICEWATERHOUSECOOPER's 14th Annual Global Entertainment and Media Outlook.
"With almost four trillion radio ads delivered every year, radio is one of the largest advertising mediums, similar in scale to digital display advertising. However, unlike digital, radio has not seen the same investment in ad-tech innovation to buy, manage and serve these ads," said JELLI Co-Founder/CEO MIKE DOUGHERTY. "We've worked for nearly five years to introduce technology that helps terrestrial radio become a 21st century medium, leading to RadioSpot, a totally new release of our platform that gives radio stations, networks and advertisers the easiest and fastest way to buy and run ads."