Nielsen Sees Pre-Game, Post-Game Spikes For Super Bowl Teams' Flagships
January 30, 2014 at 4:00 AM (PT)
NIELSEN AUDIO analyzed data from last year's SUPER BOWL and determined that, unsurprisingly, the radio audience for the participating teams' flagship stations, and competing Sports stations, spiked about 90 minutes before kickoff and again after the game.
BALTIMORE RAVENS fans sent the audience for the RAVENS' flagship up 255% at about 5p (ET) before last year's game. At the same time, crosstown CBS RADIO Sports WJZ-F (105.7 THE FAN)'s audience rose 62%.
After the game, there was another spike, 326% at the flagship and 65% at WJZ-F. A similar pattern with more modest but impressive spikes -- 55% before the game, 68% after -- happened in SAN FRANCISCO for the 49ERS broadcast.