AdLarge Media Reps Live 365
February 3, 2014 at 4:21 PM (PT)
ADLARGE MEDIA has consummated an advertising sales representation deal with LIVE365, the leading online radio network offering broadcast services and radio programming. The deal increases ADLARGE’s representation of digital audio at a time when the company is expanding its influence in audio-centric national advertising sales.
“LIVE365 has been an innovative fixture in the rapidly expanding online audio market for over 12 years, providing unique tools for both broadcasters and advertisers,” ADLARGE MEDIA Co-Founder/CEO GARY SCHONFELD said.
“As we develop new products to take to market, we want a national advertising sales representation partner that doesn’t mass our inventory into bulk,” LIVE365 CEO HONG LAU said. “We chose ADLARGE because they have a real appreciation for the inventory they represent and create custom packages for national advertisers that maximize the value of what we can deliver.”
“In an advertising market that is currently dominated by just a few names at the advertising agency level, we believe that a personal relationship and understanding of the offerings provided by something as unique as LIVE365 is the only real way to ensure advertisers are aware of and able to utilize their audience to full advantage,” ADLARGE EVP/Chief Revenue Officer, Digital, Media ERIC RONNING added.