Len Klatt Launches New Consultancy
February 5, 2014 at 4:00 AM (PT)
Former PREMIERE NETWORKS SVP/Director of Research LEN KLATT has launched THE WINNING RUN, a new full-service consultancy for national media companies and talent, programming services and advertisers. KLATT's consultancy, with offices in NEW YORK and LOS ANGELES, is starting with clients including SOUND MIND, COMPASS MEDIA MARKETING, BIG SHOES PRODUCTIONS, REEL WORLD and THEBLAZE RADIO NETWORK.
SOUND MIND Pres. KRAIG KITCHIN said that KLATT "continues to do the best job industrywide in both interpreting the audience numbers and explaining them to clients interested in exploring the value premise of audience engagement on radio, online and now, in digital media. We’re fortunate to have his talents for the benefit of our sponsors.”
KLATT said, “It’s not just about columns and numbers, it’s about how they can be used to shape the story in such a way to advance my clients’ vision. With THE WINNING RUN, I want to cover all the bases.”
Reach KLATT at Len.WinningRun@gmail.com.