Radio Reaches 242 Million Listeners Per Week Finds Nielsen; Country Top Format

Radio Has Reach

NIELSEN has released a new report, "State Of The Media: Audio Today 2014 How America Listens February 2014." In it, the company found that 242 Million listen to radio each week, to audio across AMERICA. That’s nearly 92% of everyone age 12 or older, and the reach is nearly identical across all major demographic groups, ethnicities and geographies.

Highlights Of The Report

• Radio Reaches 90%+ Of Nearly Every Demographic
• 65 Million Of America’s Most Connected Consumers Use Radio Each Week
• Radio’s Workforce; 74% Of Generation X Listeners Work Full-Time
• Boomers (P50-64) Are Radio’s Most Engaged Demo; More Than 14 Hours Per Week Spent With Radio
• More Than 94% Of All Hispanics Use Radio Each Week
• Nearly 92% Of All African Americans Use Radio Every Week

America’s Top Formats In 2013 -- Ranked By Share Of Total Listening (%)

1. Country -- 14.8
2. News/Talk -- 11.3
3. Top 40 -- 8.0
4. AC -- 7.3
5. Classic Hits -- 5.5
6. Classic Rock -- 5.2
7. Hot AC -- 4.8
8. Urban AC -- 4.0
9. Top 40/R -- 3.3
10. Sports -- 3.1
11. Urban Contemporary -- 3.1
12. Contemporary Christian -- 3.1
13. Mexican Regional -- 2.8
14. Adults Hits/+80S Hits -- 2.1
15. Active Rock -- 1.9
16. Alternative -- 1.9
17. All News -- 1.5
18. Classical -- 1.4
19. Oldies -- 1.4
20. Spanish Contemporary -- 1.4

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