CBS Radio Names Max Krasny VP/Sales And Strategic Alliances
February 11, 2014 at 7:06 AM (PT)
CBS RADIO has named MAX KRASNY as VP/Sales and Strategic Alliances, ALTITUDE GROUP. Based in LOS ANGELES, he will represent the division’s local engagement expertise to Fortune 500 clients.
KRASNY reports to the executive leadership of the ALTITUDE GROUP, EVP/CMO RICH LOBEL and SVP/Sales SUE MCNAMARA.
“MAX is a seasoned pro who brings a marketing acumen to a client’s business, and knows how to deliver creative excellence that makes brands stand out and get noticed,” said LOBEL. “No one has a better portfolio of local assets under one roof than CBS including: radio, television, out of home, live events, websites, mobile and social apps.”
Added MCNAMARA, “The things we are able to do with our vast array of multi-media platforms are only limited by our imaginations, and with Max based on the West Coast to lead our sales efforts the possibilities are endless.”
KRASNY most recently was EVP/GM, Strategic Partnerships and Western Sales for WESTWOODONE programs and alliances including the GRAMMYs, ACM’s, and LIVE NATION. He spent close to 20 years at WESTWOODONE in a variety of roles, spearheading content, affiliate sales and ad-sales divisions.