WJHM Rebrands As Orlando's 'All New 101.9 AMP Radio'
February 11, 2014 at 7:24 AM (PT)
TODAY (2/11) at 10:19a ET CBS RADIO Top 40/Rhythmic WJHM (102 JAMZ)/ORLANDO rolled out its new name -- "101.9 AMP RADIO.
“This is the next step to better strengthen our brand as a pop music station,” said PD BOBBY SMITH. “Exciting energy and the pulse of today’s pop music is what drives 101.9, and with our new AMP RADIO branding we’ve positioned ourselves to more closely reflect those traits. We are thrilled about the station’s transformation and know listeners will be, too.”
Added SVP/Market Mgr. DAVE ROBBINS, “WJHM has always been a highly attractive format for young adult listeners looking to discover new music. This latest development will increase the station’s already powerful reach with advertisers and listeners on air, online and through our mobile platforms.”