Manish Mhatia Joins comScore As CRO
February 13, 2014 at 6:29 AM (PT)
COMSCORE has brought aboard former ARBITRON EVP/New Product Innovation MANISH BHATIA in the newly created position of Chief Revenue Officer. BHATIA will report to COMSCORE CEO-elect SERGE MATTA. He will be based in NEW YORK.
"This is a transformational time at COMSCORE, and I could not be more excited to welcome MANISH to the company as we position the company to take advantages of new opportunities -- particularly in cross-platform and digital campaign measurement," said MATTA. "MANISH has built a stellar career in the media industry, and brings a strong record of accomplishments on both the traditional and digital side of the equation. He has worked with many of the world's leading brands, agencies and media companies and has developed businesses in ASIA, EUROPE, LATIN AMERICA and NORTH AMERICA, making him uniquely qualified to help expand the COMSCORE footprint across the globe."