L&L Broadcasting Names Bill McElveen EVP/Southern Region
February 18, 2014 at 6:19 AM (PT)
L&L BROADCASTING OF PORTLAND, OR has upped BILL MCELVEEN as EVP/Southern Region. In that capacity, MCELVEEN will oversee markets including BILOXI/GULFPORT, BLUEFIELD, WV, COLUMBIA, SC, JACKSON, MS and SAVANNAH-HILTON HEAD ISLAND.
MCELVEEN joined L&L in SEPTEMBER 2013 as Interim Market Manager of the company’s COLUMBIA, SC station group.
L&L Chairman LARRY WILSON said, “We’ve known BILL MCELVEEN for many years as a great partner in the old CITADEL, his amazing work with the NAB, his work with the SOUTH CAROLINA BROADCASTERS and now as Co-Chairman of NABPAC. We couldn’t be happier having him join us to super-serve our great people doing great radio in these five markets.”
“I’m counting on BILL’s stellar track record, exceptional people skills and thorough knowledge of nuances and opportunities existing in our southernmost markets to help grow audience, develop live and local content and involvement and assist our staffs in becoming the go-to source for radio advertising that is different than the ‘big-box radio stores,’” remarked L&L Pres. BOB PROFFITT.
MCELVEEN said, "I'm thrilled about the opportunity to work again with two of broadcasting's best, LARRY WILSON and BOB PROFFITT. The company they are building represents everything great about live and local radio and I look forward to helping them every way I can as L&L continues to grow."