WMG And Shazam To Partner On New Music Discovery
February 19, 2014 at 3:51 AM (PT)
WARNER MUSIC GROUP is taking a new plunge into digital music discovery, and entered into a deal with the music app SHAZAM that will create a label imprint for new artists who are discovered through SHAZAM. The deal would let WARNER executives use SHAZAM’s data to see what songs are catching on and where -- potential signs of a breakout hit. WARNER could use this data to sign new artists to a special SHAZAM imprint, and market them with SHAZAM’s help.
“By partnering with SHAZAM, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label,” said WMG COO/Corporate ROB WIESENTHAL. "While data and crowd-sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow."
“We are excited to enter into a next-generation partnership with WARNER MUSIC GROUP. Every minute of the day, people around the world listen to SHAZAM's over 10,000 songs, giving us incredible insight into what songs are trending and allowing us to discover future hits. Combining SHAZAM’s proprietary data with WMG’s A&R expertise will yield fantastic results,” said SHAZAM CEO RICH RILEY. “We are also eager to use our deep data and advanced promotional solutions combined with exclusive content from WMG to help artists engage with their fans and sell more music.”
WMG Pres./Worldwide A&R MIKE CAREN said, "Millions of fans use the SHAZAM app to discover music, so when a song debuts strongly on the SHAZAM chart it is an exciting, early indication that it has hit potential. By deepening our relationship with SHAZAM, this landmark partnership will complement our existing commitment to A&R, create new talent-spotting possibilities, and expand our range of innovative artist development activities.”