BIA/Kelsey Ups Mark Fratrik To SVP
February 19, 2014 at 12:15 PM (PT)
BIA/KELSEY has promoted MARK FRATRIK, Ph.D., to SVP. Since 2001, FRATRIK has been a leader in the firm's research and forecasting initiatives on the local media market, including the recent growth of online, digital and mobile. FRATRIK manages the company's premier product, MEDIA Access Pro™ (MAPro), a database and analytical application that provides hundreds of information fields for the radio, television and newspaper industries.
"MARK has played an integral role in the growth and expansion of our company, adding to the trust we have forged as advisors to media companies large and small," BIA/KELSEY Founder/CEO TOM BUONO said. "He has a tremendous understanding of the media industry and how technologies and trends affect revenue. His insights and understanding bring our data and analytics to life so people can act on the information we provide. That skill is highly valued by our clients."