WBEZ Offers Members 'Pledge-Free Stream'
February 26, 2014 at 4:32 AM (PT)
CHICAGO PUBLIC MEDIA noncommercial News-Talk WBEZ/CHICAGO is offering an unusual premium for its MARCH pledge drive: a pledge-free stream accessible only to members.
The stream is being tested for qualifying members, including those in the "High Fidelity" ($15/month) and "Leadership Circle" ($1,000 or more per year) categories and those who make $40 donations now through MARCH 14th. The stream will be available online and through smartphones and tablets.
The station is trying the concept pout because, it says, "once a listener donates, it would be nice to offer them the ability to go back to non-pledge drive programming. While that sounds simple, it’s actually very difficult to do, but we have finally done it and are now launching it for the first time. We’re thrilled to be able to offer this benefit to our current members."