TechSurvey 10 Tracks Significant Radio Buzz
March 3, 2014 at 3:29 AM (PT)
JACOBS MEDIA is putting the finishing touches on its comprehensive TECHSURVEY 10, which JACOBS MEDIA Pres. FRED JACOBS will present to the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. Interesting factoids are popping out throughout the data, one of which concerns how radio generates a buzz among its listeners.
"Consumers buzz about what they hear on the radio, JACOBS noted. "More than half of respondents say that in a typical, they frequently talk about things they’ve heard on the radio -- especially fans of the News/Talk and Sports Radio formats ... and women!" Stay tuned for more insight in the coming days.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!