Report: iTunes Radio Airing Spots On Terrestrial Radio
March 3, 2014 at 11:31 AM (PT)
iTUNES RADIO is now airing spots on terrestrial radio, RAIN reports. A BOSTON listener told the website that GREATER MEDIA Country WKLB was airing a live read that used the service's '80s Rock channel as an example of its musical offerings.
GREATER MEDIA VP/Corporate Communications HEIDI RAPHAEL told the website, "Our listeners consumer music in different ways. We engage them digitally through our stream, station website and our station apps. iTUNES is a part of that experience for our listeners. They hear new music on us and download the songs from iTUNES. iTUNES RADIO is an extension of that lifestyle and it will happen with or without us. We’d rather cross-pollinate with technology wherever we can.”