Triton Digitalâ€™s Webcast Metrics Local Achieves Media Rating Council Accreditation
March 4, 2014 at 6:26 AM (PT)
TRITON DIGITAL has been granted accreditation by the MEDIA RATING COUNCIL (MRC) for the company’s Webcast Metrics Local (WCML) product. WCML is a market-specific version similar to TRITON’s MRC-accredited national measurement product.
“We have been feeding Webcast Metrics Local data into the agency stewardship systems for several months now. This greatly simplifies the process of quantifying audiences for agencies, allowing them to compare audio ad delivery across platforms,” said TRITON DIGITAL COO MIKE AGOVINO. “Webcast Metrics Local is becoming the currency for digital audio advertising at the local level. We anticipate the combination of MRC accreditation with PANDORA and new publisher additions will further accelerate the growth of the digital audio ad marketplace.”
“With the growing need for better audience measurement and data, STARCOM is highly supportive of the MRC's accreditation of TRITON’s local Webcast Metrics ratings,” said STARCOM EVP/Local Marketplaces KEVIN GALLAGHER. “This accreditation provides a much-needed apples-to-apples comparison that enables better buying decisions.”
“We congratulate TRITON DIGITAL for earning accreditation of the PANDORA implementation of Webcast Metrics Local,” said MRC Exec. Dir./CEO GEORGE W. IVIE. “This audit and review process broke new ground in validating audio streaming measurements at a local market level, and we look forward to continuing our work with Triton as Webcast Metrics Local grows and evolves.”