Christian And Country Listeners Most Likely To Recommend Their Favorite Station Finds TechSurvey 10
March 10, 2014 at 4:34 AM (PT)
JACOBS MEDIA is putting the finishing touches on its comprehensive TECHSURVEY 10, which JACOBS MEDIA Pres. FRED JACOBS will present to the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. Interesting factoids are popping out throughout the data, one of which concerns how radio generates a buzz among its listeners.
"The 'Holy Grail' is fans recommending your station to friends, family, and co-workers," JACOBS told ALL ACCESS. "So which format’s core listeners are most likely to recommend their favorite station to others? By a wide margin, it’s Christian Radio, followed by Country. And women are far more likely than men to be 'recommenders'.”
Stay tuned for more insight every day this week.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!