Shanachie Partners With IndMusic on YouTube
March 10, 2014 at 5:34 PM (PT)
Indie record label SHANACHIE ENTERTAINMENT is partnering with leading YOUTUBE multi-channel network INDMUSIC. INDMUSIC will be focused on enhancing SHANACHIE’s existing YOUTUBE channel and content while capitalizing on SHANACHIE’s eclectic and diverse catalog of music.
“We’ve been searching for the right YOUTUBE partner for some time” SHANACHIE SVP/Sales & Marketing/Digital RICK ROSENBERG said. “After meeting with INDMUSIC executives BRANDON MARTINEZ and ARSHAN SHADRI, I knew that INDMUSIC had the independent spirit to match SHANACHIE, while also possessing the skills and knowledge to make sure we are maximized in the growing and changing space that is YOUTUBE. We are excited to be working with INDMUSIC.”
“YOUTUBE is a difficult platform to navigate for so many labels especially as they work with such robust catalogs of artists," INDMUSIC CEO BRANDON MARTINEZ.said. "As experts in monetization and the proper asset management, labels we've been working with find tremendous value in our approach to YOUTUBE strategy. SHANACHIE has a tremendous history and an excellent roster of talent and we're looking forward to teaming with them on engaging those best practices to collectively take both of our businesses to the next level."