Lori Feldman Promoted To EVP/Brand Partnerships & Creative Synch Licensing For Warner Bros. Records
March 11, 2014 at 8:14 AM (PT)
WARNER BROS. RECORDS has upped LORI FELDMAN to EVP/Brand Partnerships & Creative Synch Licensing. A 19-year veteran of the WARNER BROS. team, FELDMAN had served as SVP/Brand Partnerships & Music Licensing since 2006.
“LORI has long been a pioneer in the fostering of brand relationships as an increasingly important component of our artist development strategy,” said Chairman/CEO CAMERON STRANG. “As we expand the range of services we provide WBR artists, LORI has used her experience, insight, and enthusiasm to create innovative campaigns and synch licensing initiatives that don’t merely put brands and artists together, but create meaningful connections between the fans and the music. I congratulate her on this much-deserved promotion.”
“The branding and licensing landscape is rapidly evolving, and fantastic new opportunities for our artists and their music are emerging every day,” said FELDMAN. “New technologies are allowing us to break new ground across multiple platforms, opening up exciting avenues for the phenomenal WBR roster. Above all, our goal is to find the perfect match between the brand and the music, and to create consumer experiences that build passionate fan-bases and long-term careers for our artists, as well as lasting results for our partner brands.”