TechSurvey 10 Preview: Sports Radio Scores On Twitter
March 12, 2014 at 3:57 AM (PT)
JACOBS MEDIA is preparing to unveil its comprehensive TECHSURVEY 10 at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. JACOBS MEDIA Pres. FRED JACOBS continues to find a plethora of insight throughout the data, one of which concerns how TWITTER impacts radio.
"TWITTER continues to grow in TS10, but there’s one group of format fans that says that above all other social media sites and even station em-ails," JACOBS said. "TWITTER is the top “relationship builder” – and that’s Sports Radio. Nearly six in 10 respondents from that format who are on TWITTER say it builds a strong relationship between them and the station. Play ball."
Stay tuned for more insight every day this week.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!