Jelli Launches Spotplan, 'Radio's First Programmatic Buying Platform'
March 12, 2014 at 3:57 AM (PT)
JELLI has launched SPOTPLAN, described by the company as "the first programmatic buying platform for radio advertising." In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into JELLI’s ad platform.
“SPOTPLAN disrupts how network radio has operated for decades, replacing inflexible network 'vehicles’ and antiquated spreadsheets and email-driven processes. Media buyers can now target audiences with SPOTPLAN and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide,” said JELLI Co-Founder/CEO MIKE DOUGHERTY. "The availability of our new ad platform APIs will allow broadcasters, networks and advertisers to more easily move into programmatic advertising by allowing existing third-party systems to directly interoperate with our platform.”
SPOTPLAN gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a web-based application. It automates processes that are historically email or spreadsheet-based, and integrates with JELLI’s RADIOSPOT radio ad server, enabling end-to-end automation of buying, running and reporting of radio ad campaigns.